work with helen

visual culture translated into content, concepts and collaborations.

I work selectively with brands whose products, spaces or ideas can naturally enter the world I am creating.

content + storytelling

concept development, short-form video, editorial photography, social-first imagery, product storytelling, lifestyle integration, UGC when appropriate.

creative + visual direction

visual research, concept development, mood and reference direction, styling, art direction, campaign visual language, creative consultation.

curation + selection

editorial selections, product curation, brand discovery, object sourcing, reference research, curated collections, hospitality / retail selections.

brand collaborations

fashion, design, interiors, hospitality, beauty, jewellery, automotive, architecture / spaces, and other visually aligned categories.

I prefer collaborations that can become part of the world rather than interrupt it.

selected formats

practice / formats

short-form video instagram reels tiktok editorial imagery product integration location / hospitality features curated edits visual concepts campaign collaborations

have a project?

tell me what you're making.

start a conversation →